The Florida Panthers have expanded their roster of spirit sponsors by signing a multiyear marketing agreement with Durham Distillery’s Conniption Gin. As the reigning Stanley Cup champions, the Panthers have opted not to reveal the specific terms of the deal but will offer Conniption Gin prominent exposure. This includes signage, a dedicated cocktail bar, and hospitality features during Panthers games and other events held at the Amerant Bank Arena.
In addition to its presence at Panthers games, Conniption Gin will be available at the team’s new training and community skating facility, the Baptist Health IcePlex, as well as the nearby War Memorial Auditorium, which is set to open later this year. This partnership marks Conniption Gin’s inaugural foray into sports sponsorship, with the brand having negotiated the deal directly with the Panthers.
The Panthers now boast an extensive lineup of spirit sponsors, allowing them to craft a wide range of cocktails. Their current roster includes Conniption Gin, Stoli Vodka, Jameson Irish Whiskey, Jefferson’s Bourbon, Skrewball Peanut Butter Whiskey, Patron Tequila, and Bacardi Rum. The team also has a diverse selection of beer partners, featuring MillerCoors, Funky Buddha, Corona, Yuengling, New Belgium, and White Claw Hard Seltzer.